He is most known from his work in Vogue Italy. For those of you who don’t know, the Italian version of vogues is the 'artistic' one. Italians always have that extra flare when it comes to design and visual creativity, and the Italian vogue is the heaven of fashion photographers, where budgets meet creative freedom.
Vadukul's style is more than photographic esthetics or professional fashion shooting. In all my shoots I follow an explanation that Vadukol gave in that movie, describing his shoots as dada experiments of action and life. I always thought that was something exceptional in a world where most professionals know exactly how they want the final product to look like, and for someone, anyone to make a good living in the commercial work with this attitude is nothing less than remarkable.
And his work is always so not perfect it makes you wonder what does he have that photo editors all over the world give him what seems like a free hand to do what he does best. Shoot. Like he does. Center the image? Why? It looks so much better like that, with all that tension in the empty part and half a model 'popping' from one side into the frame, like she is just stepping in for a visit. The top of the head cut off? Great. Half is out of focus? Wonderful.