As a designer I know that design is much too important to be left in the hands of designers.

 

But unlike most of his contemporary pony-tailed black t-shirt under expensive suit jacket, brody did change the world, or at least instigated a change that rolled over every part of the information supermarket, from packaging to books, from posters to internet sites, from government charts to Hollywood film titles.

 

 

You cant sell news stories that have data and cautious predictions. Where is the panic? Where is the impending doom? C'mon people , give me something to work with here…

    Opinions / Science / Theory of Relative Ignorance  

Neville brody  - iconic iconoclast

when I was a design student, Neville brody was the iconic iconoclast of the new media, gaining his respectability in the eighties in the springtime of graphic design, where everything was stylized, when avant guard was the thing and information design was mutated from a service to an art form by mega geeks who finally found their fifteen minutes of fame due to the juxtaposition of the computer world that started to raise its digital head and the boost in importance information got as a mass led media.

An electrician isn’t an opinion former, but a graphic designer is. My argument is that all graphic designers hold high levels of responsibility in society. We take invisible ideas and make them tangible. That’s our job.
Nevile brody was always one of those self important designers who came to teach the world how to do things while apologizing with fake humility and excusing himself from any accountability by waving the flag of progress and a new medium of art.
   
Digital design is exactly like normal painting,
except the paint never ever dries""

But unlike most of his contemporary pony-tailed black t-shirt under expensive suit jacket, brody did change the world, or at least instigated a change that rolled over every part of the information supermarket, from packaging to books, from posters to internet sites, from government charts to Hollywood film titles.
"We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'..."


And that is why we watched carefully waiting for his new move, for his new declaration, he was a one eyed man in the land of the blind, and that was enough for us.

Neville brody had a very clean style, a very stylish line, a very linear logic, a very logical deconstruction of information elements and a very elementary use of colors. Yes. And not only is that an impressive sentence to write it was designed the brody way – it seems sophisticated but doesn’t realy says that much, it is elegant , but with its own built in chaos, and it is well thought, just like all of brody's work.

 
  You could love it or leave it, but you could see nothing was left for chance. At least not for the bad type of chance.
And brody was the epitome of commercial art, of sellable creativity, marketable ingenuity, he was never afraid to push his client into the twenty first century, even when there were still fifteen years to go. He made a lot of money being nevile brody, and what really impressed us as students was the fact it really looked like he had a lot of fun in the process.
     
 
 "What other reason is there to work in design and advertising? There's money, power, greed and creativity. The creative approach is the only one. Anything else than the creative approach shouldn't be working"
 
All in all, he was a good example, a solid one. And when I look at his immediate successor, the designer I feel was most influenced from brody, David Carson, it is clear why brody always had the upper hand in the design game – discipline. Breaking the rules is the best creative tool in every designer's arsenal, but playing with no rules is just boring.  If there is one thing that is evident when you look at brody's body of work? He does NOT like boring.