When I was an industrial design student, back in that old millennium, swatch was the holy grail for young designers.
Everyone wanted to work there for a year or so. At least one of my classmates is still working there for over a decade now. It might seem strange that students in the most prestigious of design centers, Milan, are looking up to a Swiss cheap plastic wristwatch manufacturers, but swatch was so much more than that.
Swatch was the industrial designer's wet dream for two reasons. First, it was an example, nay, a school of good industrial design, and in industrial I mean real industrial manufacturing line, that is both smart, effective, with high standards and low cost. Real industrial design. Not the one-off artistic "design" things you find these day. mass production. Well, after all it was a Swiss company. Accuracy, standard and effective finance is on their flag.